1. Discovery
Concept walkthrough, customer-evidence review, technical constraint mapping, scope definition. 1-2 weeks, fixed price, deliverable is the scoped plan you take with you whether you engage us further or not.
For founders · 2026
Product studio for founders. Design, build, ship, iterate.
We take pre-seed and seed-stage product concepts through discovery, design, MVP build, launch, and the first 3-6 months of iteration. Twelve plus products shipped since 2020 across fintech, healthcare, EdTech, marketplaces, and B2B SaaS.
What a product studio actually does
A product studio takes a founder\'s concept through the whole product arc: discovery, design, engineering, launch, and the early iteration that turns a working product into a product people pay for. The studio is the technical and design team during the window when hiring full-time engineers is too slow or too expensive but the work is too complex for a single freelancer.
We are different from a typical software agency in that we take ownership of the product, not just the deliverable. When you hire an agency, you usually hire scope: a website, a feature, an integration. When you hire a product studio, you hire the technical and design judgment that decides what to build, in what order, with what tradeoffs.
We are different from freelancers in that we have continuity, senior-only delivery, design and engineering under the same roof, and the architecture experience that early-stage products need. We are different from corporate consultancies in that our work is shipped products, not slide decks.
Product studio vs agency vs freelancer
| Dimension | Product Studio | Agency | Freelancer |
|---|---|---|---|
| Scope | Whole product arc | Defined deliverable | Narrow contribution |
| Ownership | Technical + product judgment | Execution of brief | Execution of task |
| Disciplines under one roof | Design + eng + product | Usually one specialty | One specialty |
| Best fit | Founders shipping a new product | Companies with defined needs | Specific bounded tasks |
| Typical cost | $70k - $200k full engagement | $20k - $100k per project | $2k - $30k per task |
Who hires us as a product studio
Pre-seed founders
You have validated demand (paying pilots, signed LOIs, real customer conversations) and need to ship a real product fast to test the market. We are the technical team for that window.
Seed-stage teams
You've raised and you're building your engineering team, but the hiring process is slower than the product timeline. We ship the first product version while you hire, then hand off.
Corporate innovation labs
You are building an adjacent product that needs to stay off the main stack for speed and risk-isolation reasons. We work as the external team for that line, sometimes pairing with an internal stakeholder.
Our product-studio process
2. Design
UX/UI design, prototyping, design system foundation, accessibility scope. 2-4 weeks. We design both the customer surface AND the operator surface in the same engagement.
3. MVP build
Engineering through to live launch. 8-14 weeks. Senior-only delivery, weekly written progress reports, demo every Friday. Production deployed, real users using it.
4. Launch support
2-4 weeks of post-launch operations. Bug response, analytics instrumentation review, first-week-of-traffic learnings. We are present when your users hit the product for the first time.
5. Iteration
3-6 months of post-launch feature work, A/B testing, retention investigations. Either we continue on retainer or we hand off cleanly to your internal engineering team.
Recent product-studio engagements
Three products we took from concept to live
A trading platform shipped end to end for a Tampa fintech client. A childhood-obesity health tracking platform with patient and provider surfaces. An e-learning product in Los Angeles. Three founders, three industries, same product-studio playbook.
FAQ
Product studio questions, answered
What founders ask before bringing on a product studio.
Have a product to ship?
No sales pitch. A 30-45 minute discovery call where we walk through your concept, current evidence, and constraints. You leave with a scoped path forward regardless of whether you engage us.
Schedule a discovery call