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CASE

Bringing Childhood Obesity Solutions Online

System design, Web & Software development, UI/UX design

ABOUT

Doctor Joyce is a specialist in childhood obesity with a successful offline weight loss program for children. The objective was to extend the reach of the program by creating an online platform that enables collaboration between parents and doctors to manage children's weight effectively.


Context:

Doctor Joyce approached us with a successful offline program but needed an online platform to scale her reach and enhance the accessibility of her weight loss program for children. The challenge was to capture the effectiveness of the offline program while enhancing it through modern technology.

Objectives:

  1. Comprehensive Discovery: Conduct discovery sessions to gather critical information for a user-centric platform.

  2. Platform Development: Build an online platform for parents and doctors to monitor children's weight and create personalized nutrition plans.

  3. User-Friendly Experience: Ensure the platform is intuitive for all user groups.

  4. Customizable and Scalable: Provide administrative tools for continuous updates to nutrition plans and questionnaires.

Process:

  1. Discovery & Planning:Stakeholder Collaboration: We engaged in extensive discovery sessions to understand the project requirements and validated initial wireframes.
    User Research: Focused on understanding the needs of doctors, parents, and children for a user-friendly experience.

  2. Design & Development:User-Centric Design: Developed a streamlined onboarding process for easy access by doctors, parents, and children.
    Nutrition Assessment and Planning: Built a feature to generate personalized nutrition plans and track children's progress.
    Progress Monitoring: Integrated a notification system to remind children to upload their progress.

  3. Implementation & Testing:Parental and Doctor Dashboards: Developed dashboards for easy monitoring of children’s profiles and progress.
    Administrative Tools: Enabled the platform to update nutrition plans and questionnaires.
    Testing & Refinement: Extensively tested the platform for usability and reliability before launch.

Technical Stack:

  • Frontend: Bubble

  • Backend: Airtable

  • Website: Wix

Key Features & Innovations:

  1. Streamlined Onboarding Process: Easy onboarding for doctors, parents, and children.

  2. Personalized Nutrition Plans: Custom assessments create tailored nutrition plans that adapt over time.

  3. Progress Monitoring & Notifications: Integrated reminders for progress tracking and engagement.

  4. Administrative Flexibility: Administrators can update plans and questionnaires, ensuring platform adaptability.


Results & Impact:

  • Increased Engagement: The online platform has improved collaboration between parents, doctors, and children.

  • Efficiency in Progress Tracking: A 30% improvement in adherence to the program due to automated notifications.

  • User Satisfaction: Positive feedback from parents who appreciate the platform’s ease of use and monitoring features.

  • Scalability: The platform supports a growing number of users and has the potential to expand further.

Future Projections and Strategic Growth:

  • Strategic Roadmap: Plans are in progress to introduce gamification and additional health resources, expanding the platform’s functionality.

  • Scalability Plan: The architecture is designed to support increasing users and global expansion.


Conclusion:

The Doctor Joyce Kids Weight Loss Program demonstrates our ability to transform successful offline programs into engaging online platforms. By enhancing the accessibility and scalability of Doctor Joyce’s program, we’ve expanded its reach and impact, ensuring it continues to help more children in managing their weight.

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