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CASE

Bringing Childhood Obesity Solutions Online

System design, Web & Software development, UI/UX design

ABOUT

Doctor Joyce is a specialist in childhood obesity with a successful offline weight loss program for children. The objective was to extend the reach of the program by creating an online platform that enables collaboration between parents and doctors to manage children's weight effectively.


Context:

Doctor Joyce approached us with a successful offline program but needed an online platform to scale her reach and enhance the accessibility of her weight loss program for children. The challenge was to capture the effectiveness of the offline program while enhancing it through modern technology.

Objectives:

  1. Comprehensive Discovery: Conduct discovery sessions to gather critical information for a user-centric platform.

  2. Platform Development: Build an online platform for parents and doctors to monitor children's weight and create personalized nutrition plans.

  3. User-Friendly Experience: Ensure the platform is intuitive for all user groups.

  4. Customizable and Scalable: Provide administrative tools for continuous updates to nutrition plans and questionnaires.

Key Features & Innovations:

  1. Streamlined Onboarding Process: Easy onboarding for doctors, parents, and children.

  2. Personalized Nutrition Plans: Custom assessments create tailored nutrition plans that adapt over time.

  3. Progress Monitoring & Notifications: Integrated reminders for progress tracking and engagement.

  4. Administrative Flexibility: Administrators can update plans and questionnaires, ensuring platform adaptability.


Results & Impact:

  • Increased Engagement: The online platform has improved collaboration between parents, doctors, and children.

  • Efficiency in Progress Tracking: A 30% improvement in adherence to the program due to automated notifications.

  • User Satisfaction: Positive feedback from parents who appreciate the platform’s ease of use and monitoring features.

  • Scalability: The platform supports a growing number of users and has the potential to expand further.

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Future Projections and Strategic Growth:

  • Strategic Roadmap: Plans are in progress to introduce gamification and additional health resources, expanding the platform’s functionality.

  • Scalability Plan: The architecture is designed to support increasing users and global expansion.


Conclusion:

The 1840 Dates landing page successfully blended visual storytelling and modern web design to convey the brand's heritage and luxurious image. The result was a highly engaging and intuitive platform that increased customer engagement and conversions, solidifying 1840 Dates’ position in the gourmet food market.

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