What is loyalty program software?

Loyalty program software lets businesses create and manage a points-based rewards system for their customers - digitally replacing punch cards with a platform where customers earn points for specific actions and redeem them for rewards or discounts. Reward360 is a white-label version: it runs under your brand, with your challenges and rewards, managed through your own dashboard.

Do customers need to download an app?

No. The customer experience is mobile-friendly and accessible from any browser - no app store download required. Customers who opt in can receive push notifications.

Can we use our own branding?

Yes. Reward360 is deployed under your brand - your logo, your colors, your domain. Customers interact with your loyalty program, not a third-party tool.

What channels can we use to reach customers?

Email, push notification, SMS, and in-app messaging - all from the same broadcast tool. You can use any combination and target specific customer segments rather than messaging your entire list at once.

Do we need a developer to manage the program day-to-day?

No. Creating challenges, adding rewards, adjusting point balances, sending broadcasts, and reading analytics all happen through a self-serve dashboard. No code involved.

How fast can we launch?

A standard deployment is live in 3 to 5 business days. Custom projects are scoped individually - we give you a firm timeline and fixed price before any work begins.

What does customization typically involve?

Common custom projects include POS or CRM integrations (Square, Shopify, HubSpot), spend-based or visit-based point rules, multi-location support, additional reward types, and custom onboarding flows. We scope it together before any work begins.

Do we own the platform or is it a subscription?

You own your deployment. We set it up under your brand with your data and your accounts. We can stay on for hosting, updates, and support - but you are never locked into a subscription you cannot exit.

Reward360

Customer loyalty

White-label loyalty program software that turns one-time buyers into repeat customers

Reward360

Reward360 gives your business a fully branded points program - set what customers earn points for, define the rewards they redeem, and re-engage them with targeted notifications across email, push, SMS, and in-app. No enterprise contract. No developer needed to run it.

Your branding, your domain
Customer-facing rewards app
Challenge and reward builders
Email, push, SMS, and in-app broadcasts

Book a Call

The problem

Small businesses lose repeat customers to competitors with loyalty programs they cannot afford.

//enterprise.quote

Enterprise tools, enterprise budgets

Enterprise loyalty platforms are priced for enterprise budgets. An annual contract costs more than the repeat business the program is meant to win back.

//punch.card

Punch-card apps are too shallow

Generic punch-card apps count visits and nothing else. There is no way to reward a review, a referral, or a big order, so customers stop paying attention.

//custom.build

A custom build costs more than it returns

Building something custom takes months and costs more than the program earns back in year one. So the project never starts, and repeat customers keep walking.

How it works

Three steps from setup to your first loyal customer.

Define what customers earn

Create challenges - tasks customers complete to earn points. Visit five times. Leave a review. Refer a friend. Set the point value, expiry date, and activate when ready.

The Reward360 challenge builder: a new challenge with its coin value, expiry date, and active toggle, beside the list of live challenges

Set what they can spend points on

Create rewards with the coin cost and discount you choose - one-time perks, ongoing discounts, or time-limited deals. Customers browse and redeem directly from their app.

The Reward360 reward builder showing coin cost, discount amount, and reward type, beside the customer-facing reward catalog

Re-engage customers who go quiet

Send targeted notifications via email, push, SMS, or in-app. Segment by behavior: recent buyers, most active, long-time regulars, or lapsed customers. Schedule in advance or send immediately.

The Reward360 broadcast composer with email, push, SMS, and in-app channels above a lapsed-customer segment ready to send

Live Demo

Features

Everything a loyalty program needs, in one platform

From the first challenge you create to the analytics that prove it works - one dashboard for your team, one app for your customers.

Business owner dashboard

A single self-serve dashboard to run your entire loyalty program: create and manage challenges and rewards, view your full customer list, adjust point balances, and monitor program performance with a built-in analytics overview.

Customer-facing app

Customers see their coin balance, browse active challenges, redeem rewards, and review their full points history - all from a mobile-friendly interface deployed under your brand.

The Reward360 owner dashboard on a laptop and phone, showing total customers, points issued, and active challenges

Challenge builder

Create point-earning tasks with flexible rules: coin value, expiry date, active/inactive toggle. Examples from real programs: "Visit 5 times", "Leave a Google review", "Refer a friend."

Reward builder

Three reward types for any program structure: ongoing (always redeemable), one-time (single redemption per customer), time-limited (available for a defined window). Set coin cost, discount amount, max redemptions, and cover image.

The Reward360 customer app - a coin balance above active challenges and the reward catalog

Customer management

Searchable, filterable customer table with individual profile views. See each customer's full points history and adjust balances manually when needed - useful for resolving issues or running manual promotions.

The Reward360 broadcast tool with a scheduled email campaign and the customer segment it targets

Broadcast and notifications

Four channels in one tool: email, push notification, SMS, and in-app. Target the right segment - recent, active, long-time, or lapsed customers - and schedule ahead or send immediately.

The Reward360 analytics overview - points issued and redemptions over time beside total customers and active challenges

Analytics dashboard

Real-time overview of total customers, points issued, active challenges, and redemption activity. No data export required.

The Reward360 customer app on three phones - the reward catalog with the coin cost of each reward, and a progress screen tracking point balance against milestone challenges

Who it's for

Reward360 is the right fit if:

Small and mid-sized businesses
You run a retail, hospitality, fitness, food and beverage, or professional services business with repeat customers you want to retain.
A branded program, not a contract
You want a branded customer loyalty program without an enterprise price tag or a months-long build timeline.
Self-serve, no developer
You need a self-serve tool your team can operate without a developer.
Targeted re-engagement
You want to re-engage lapsed customers with targeted offers, not mass email blasts.
A platform you own outright
You need a platform you own outright - not a monthly subscription to someone else's tool.

The Reward360 customer list, each customer with their coin balance and points history

The Reward360 challenge list showing coin values, expiry dates, and which challenges are active

Deployment options

Reward360 is a DesignKey-built platform available two ways.

Deploy as-is - live in 3 to 5 business days

Get Reward360 running with your branding, your challenges, and your reward catalog. No custom development required.

Customized to your workflows

We adapt the platform to your specific program structure - custom point-earning rules, POS or CRM integrations, additional notification channels, multi-location support, or entirely new features. You own the platform. We handle setup and can provide ongoing support.

Live demo

Try Reward360 before booking a call.

See the platform in action, pre-seeded with sample data. No login required.

Client demo

Experience the customer-facing app: browse active challenges, earn points, and redeem rewards.

Open Live Demo

The Reward360 customer app on a phone - a coin balance above active challenges and the rewards available to redeem

Questions

Frequently asked questions about Reward360

What owners ask before launching a loyalty program under their own brand.

See Reward360 running for your business - live.

Book a 30-minute demo, or talk to us about customizing the platform to your program structure.

Book a 30-minute Demo