CASE
Redefining the Virtual Concert Experience
UX/UI Design, Software Development, SaaS
ABOUT
Frisson is a leader in virtual entertainment, combining live music events with interactive gaming through the Unity game engine. Frisson sought a complete platform overhaul to resolve outdated design, technical issues, and enhance user experience for better growth and retention.
Context:
Frisson’s existing platform was outdated and riddled with technical compatibility issues, particularly with Unity and third-party software. These challenges hampered their ability to deliver an immersive virtual concert experience. Frisson needed a revamped platform to align with their vision and ensure technical and user experience improvements.
Objectives:
Visual Overhaul: Redesign the platform for a cutting-edge, visually engaging user experience.
Technical Integration: Resolve compatibility issues with Unity and third-party software for seamless operation.
User-Centric Enhancements: Add features to improve user engagement, such as personalized scheduling and real-time updates.
Scalable Infrastructure: Build a robust, scalable platform capable of handling Frisson’s growth.
Process:
Discovery & Strategic Planning:Collaborative Stakeholder Sessions: We engaged with Frisson's leadership to align strategy with their vision.
Platform Analysis: Conducted a thorough audit to identify areas for improvement in user experience, design, and technical integration.
Design & Development:Visual Redesign: A modern, bold interface was created to reflect Frisson's brand identity, focusing on intuitive navigation and dynamic visuals.
Technical Integration: We solved the compatibility issues between Unity and third-party software, ensuring smooth and uninterrupted user experiences.
User-Centric Features: Introduced advanced scheduling and real-time updates to enhance engagement.
Testing & Deployment:User Testing: Multiple rounds of user feedback helped refine the platform before launch.
Comprehensive Testing: The platform was rigorously tested for stability, security, and performance under live event conditions.
Successful Launch: The platform was deployed with post-launch support to ensure optimal performance.
Technical Stack:
Frontend: React.js, HTML5 & CSS3, JavaScript
Backend: Node.js, Express.js, MongoDB
Game Engine Integration: Unity, REST APIs
DevOps & Deployment: Docker, AWS, Jenkins
Key Features & Innovations:
Modern Visual Design: A dynamic interface with a color scheme that reflects Frisson's energy and an intuitive layout for easier navigation.
Seamless Technical Integration: All integration issues between Unity and third-party software were resolved for real-time data synchronization.
Enhanced User Experience: Personalized schedules, real-time updates, and interactive features that increase user engagement.
Scalable and Robust Infrastructure: The platform was built to scale with increasing user loads and is ready for future technologies like VR.
Results & Impact:
User Engagement Increase: Frisson saw a 50% rise in user engagement, with users spending more time on the platform and participating in more events.
Reduction in Technical Issues: Integration issues dropped by 60%, leading to a more reliable platform during live events.
Improved User Satisfaction: Customer satisfaction improved by 40%, with praise for the platform’s design and interactivity.
Revenue Growth: Subscription rates and virtual concert ticket sales rose by 30%, driven by the improved user experience.
Future Projections and Strategic Growth:
Strategic Roadmap: Future plans include VR experiences and enhanced social media integration, alongside advanced analytics for deeper user insights.
Scalability Plan: The platform’s scalable architecture supports future user growth and feature expansion, ensuring Frisson’s continued leadership in virtual entertainment.
Conclusion:
The Frisson project demonstrates our ability to deliver transformative digital solutions that address both design and technical challenges. By helping Frisson realize their vision, we set new benchmarks in virtual entertainment and positioned them for future innovation and growth.