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CASE
Enhancing Referral Tracking and Program Management
UX/UI Design, Software Development
ABOUT
RevEngine is a marketing platform designed to streamline and enhance referral tracking for various websites. The client approached us with a ready-made design and a clear vision for developing a system that would accurately track referral registrations and manage referral programs. The challenge was to create a robust platform capable of integrating seamlessly with third-party websites, collecting detailed user registration data, and facilitating payout management based on referral performance.
Context
The client approached us with a ready-made design and a clear vision for the project. The task was to develop a platform that would enable the tracking of referral registrations for various websites. This included implementing a tracking snippet on the client’s sites, which would transmit registration data to the RevEngine system.
Objectives
Tracking Snippet Development: Create a tracking snippet that could be easily embedded into third-party websites to collect and transmit user registration data to the RevEngine system.
Comprehensive Referral Program Management: Develop a system that allows users to register, participate in referral programs, generate personalized referral links, and monitor the performance of these links.
Multi-Level Referral System: Implement a multi-level referral feature that enables users to invite others and earn a percentage of their referrals' activities.
Payout Management: Facilitate efficient tracking and distribution of payments based on users’ referral performance.
Process
1. Planning & Requirement Gathering:
Client Collaboration: We started by collaborating closely with the client to fully understand their vision and requirements. This involved detailed discussions and reviews of the provided design.
Technical Analysis: Our team conducted a thorough analysis of the required functionalities, focusing on the integration of the tracking snippet and the multi-level referral system.
2. Development:
Tracking Snippet Integration: We developed a robust tracking snippet that could be embedded in third-party websites. This snippet was designed to collect critical data, such as the source of the referral, the website of registration, and user details, including email addresses.
Platform Functionality: Our development team implemented comprehensive features, including user registration, referral program management, and a multi-level referral system. Users could easily join programs, generate referral links, and track their performance.
Payout Management: We designed and integrated a system to manage payouts, ensuring that users received payments based on their referral activities. This feature was crucial in maintaining user engagement and trust in the platform.
3. Testing & Refinement:
Continuous Testing: Throughout the development process, our QA specialist conducted rigorous testing to ensure the tracking snippet and platform functionalities were compatible with a wide range of technologies and third-party websites.
Refinement: Based on testing feedback and client reviews, we continuously refined the platform to enhance its reliability and performance.
4. Deployment & Support:
On-Time Delivery: The platform was successfully launched within the agreed timeline, fully functional and aligned with the client’s vision.
Ongoing Support: We provided post-launch support to address any issues and ensure the platform’s smooth operation.
Technical Stack
Front-End: ASP.NET Zero, Angular
Back-End: ASP.NET Core, ASP.NET Zero, .NET
Database: PostgreSQL
Hosting: Azure
Key Features & Innovations
Tracking Snippet Integration:Seamless Embedding: The tracking snippet was designed to be easily embedded into third-party websites, allowing for effortless data collection and transmission.
Comprehensive Data Capture: The snippet collects detailed registration data, including referral sources, websites, and user information.
Referral Program Management:User Registration: New users can easily register and participate in referral programs, obtaining personalized referral links and tracking their performance.
Multi-Level Referral System: Users can invite others and earn commissions based on their referrals’ activities, enhancing user engagement and platform growth.
Payout Management:Automated Payouts: The platform facilitates efficient tracking and distribution of payments based on referral performance, ensuring timely and accurate payouts.
Results & Impact
Successful Launch: The platform was delivered on time, fully functional and meeting all of the client’s requirements.
Enhanced Marketing Efforts: The client now benefits from a reliable system that accurately tracks and analyzes referral registrations, significantly boosting their marketing capabilities.
Scalability: The platform’s architecture allows for future scalability, ensuring it can accommodate growth as more users and referral programs are added.
Future Projections and Strategic Growth
Strategic Roadmap:
As RevEngine continues to grow, plans are in place to integrate more advanced analytics features, providing deeper insights into referral performance.
The platform will expand to support additional marketing tools, making it a comprehensive solution for businesses looking to optimize their referral programs.
Scalability Plan:
The platform is designed to scale efficiently, supporting increasing numbers of users and referral programs without compromising performance.
Conclusion
The RevEngine project exemplifies our ability to deliver innovative and reliable digital solutions. By developing a platform that seamlessly tracks referral registrations and manages multi-level referral programs, we’ve empowered RevEngine to enhance its marketing efforts and grow its user base. As the platform continues to evolve, we remain committed to supporting its success and scalability.
